Cookie Notice

Last updated: August 2024

1. Who we are

Apex Group Limited, and its affiliates and subsidiaries (“we”, “us” or “our”).

2. About this notice

Our website uses cookies and similar technologies to collect data from your device. This is in order for the website to operate, but also to provide an optimised experience, understand how you use the website, provide features and personalised content, and to deliver advertisements. This Cookie notice provides you with information about the cookies we use and the purposes for which we use them.

We may share this data with other companies in the Apex Group. We also share some data with outside organisations. You can find out more about how we share data – and who we share it with in our Privacy notice.

3. What are cookies?

Cookies are text files containing small amounts of information, which are downloaded by your computer or mobile device when you visit a website. This allows for websites and applications to recognise you or your device on each subsequent visit so they can remember things like your preferences.

There are session cookies, which only last for the direction of your online session and disappear from your device when you close your browser and persistent cookies which stay on your device after the browser has been closed and last for the period of time specified in the cookie.

4. Why do we use cookies and similar technologies?

The cookies tell us which parts of the website you have visited so that we can ensure we provide you with information that you are interested in and make any future visits to our website simple and easy for you. In addition, cookies can help us to analyse the use of our websites and online content (analytics cookies) and they can also facilitate/track the interaction on our websites and online content with social media (e.g. links to social media sites, like buttons, etc.).

5. Do we use cookies for marketing and analytics?

Yes, we may use information collected from our cookies to identify user behaviour and improve our future interactions with you, for example if we send you a targeted email, which includes web beacons, cookies or similar technologies, we will know whether you open, read or delete the message.

6. Which cookies do we use?

You can find more information about the cookies we use and the purposes for which we use them in the table below.

  1. Strictly Necessary Cookies

    First Party
    Host Cookie Name Description Expiry Duration Expiry Unit
    www.live.apexgroup.com .AspNetCore.Antiforgery.tDpMQIGOcdo .AspNetCore.Antiforgery. 0 Days
    connect2.apexgroup.com ASP.NET_SessionId General purpose platform session cookie, used by sites written with Miscrosoft .NET based technologies. Usually used to maintain an anonymised user session by the server. 0 Days
    www.live.apexgroup.com AWSALBCORS This cookie is managed by AWS and is used for load balancing. 6 Days
    www.live.apexgroup.com AWSALB AWS ELB application load balancer 6 Days
    auth.apexgroup.com JSESSIONID General purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server. 0 Days
    live.apexgroup.com AWSALB AWS ELB application load balancer 6 Days
    apexgroup.com .AspNetCore.Antiforgery.cdV5uW_Ejgc .AspNetCore.Antiforgery. 0 Days
    www.apexgroup.com .AspNetCore.Antiforgery.cdV5uW_Ejgc .AspNetCore.Antiforgery. 0 Days
    live.apexgroup.com AWSALBCORS This cookie is managed by AWS and is used for load balancing. 6 Days


  2. Performance Cookies

    First Party
    Host Cookie Name Description Expiry Duration Expiry Unit
    apexgroup.com _ga This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.  By default it is set to expire after 2 years, although this is customisable by website owners. 2 Years
    apexgroup.com _gid This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google.  It appears to store and update a unique value for each page visited._gid 0 Days
    apexgroup.com _gclxxxx Google conversion tracking cookie 2 Months
    Third-Party
    nr-data.net JSESSIONID This domain is controlled by New Relic, which provides a platform for monitoring the performance of web and mobile applications. 0 Days


  3. Functional Cookies

    First Party
    Host Cookie Name Description Expiry Duration Expiry Unit
    www.apexgroup.com _gd############# This cookie contains no identifying information and is used for diagnostic purposes by Impact Radius, a service we use to track signup commissions for our affiliate program. We have categorized it under Functionality because it is necessary for the operation of our affiliate program. 2 Years
    apexgroup.com _gd############# This cookie contains no identifying information and is used for diagnostic purposes by Impact Radius, a service we use to track signup commissions for our affiliate program. We have categorized it under Functionality because it is necessary for the operation of our affiliate program. 2 Years


  4. Targeting Cookies

    First Party
    Host Cookie Name Description Expiry Duration Expiry Unit
    apexgroup.com drift_aid This is the anonymous identifier token. It is used to tie the visitor on your website with the profile within the Drift system. This allows Drift to remember the information that this site visitor has provided through the chat on subsequent site visits. 1 Year
    apexgroup.com drift_campaign_refresh This is the session identifier token. It is used to tie the visitor on your website with a current website session within the Drift system. This is enables session-specific features, such as popping up a messaging only once during a 30 minute session as to prevent a disruptive experience. 0 Days
    apexgroup.com visitor_id1011401-hash This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years. 10 Years
    go.apexgroup.com driftt_aid This is the anonymous identifier token. It is used to tie the visitor on your website with the profile within the Drift system. This allows Drift to remember the information that this site visitor has provided through the chat on subsequent site visits. 2 Years
    go.apexgroup.com drift_campaign_refresh This is the session identifier token. It is used to tie the visitor on your website with a current website session within the Drift system. This is enables session-specific features, such as popping up a messaging only once during a 30 minute session as to prevent a disruptive experience. 0 Days
    www.apexgroup.com drift_aid This is the anonymous identifier token. It is used to tie the visitor on your website with the profile within the Drift system. This allows Drift to remember the information that this site visitor has provided through the chat on subsequent site visits. 2 Years
    apexgroup.com driftt_aid This is the anonymous identifier token. It is used to tie the visitor on your website with the profile within the Drift system. This allows Drift to remember the information that this site visitor has provided through the chat on subsequent site visits. 1 Year
    apexgroup.com _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx Google Analytics 0 Days
    apexgroup.com visitor_id##### This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years. 10 Years
    www.apexgroup.com visitor_id1011401-hash This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years. 10 Years
    go.apexgroup.com visitor_id1011401-hash This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years. 10 Years
    www.apexgroup.com drift_campaign_refresh This is the session identifier token. It is used to tie the visitor on your website with a current website session within the Drift system. This is enables session-specific features, such as popping up a messaging only once during a 30 minute session as to prevent a disruptive experience. 0 Days
    go.apexgroup.com pardot Cookie name associated with services from marketing automation and lead generation platform Pardot. 0 Days
    apexgroup.com _gat_UA-nnnnnnn-nn Google Analytics Cookies 0 Days
    go.apexgroup.com visitor_id##### This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years. 10 Years
    www.apexgroup.com driftt_aid This is the anonymous identifier token. It is used to tie the visitor on your website with the profile within the Drift system. This allows Drift to remember the information that this site visitor has provided through the chat on subsequent site visits. 2 Years
    www.apexgroup.com visitor_id##### This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years. 10 Years
    go.apexgroup.com drift_aid This is the anonymous identifier token. It is used to tie the visitor on your website with the profile within the Drift system. This allows Drift to remember the information that this site visitor has provided through the chat on subsequent site visits. 2 Years
    Third-Party
    pi.pardot.com pardot This domain is owned by Pardot, a marketing automation platform which provides lead generation services to businesses. 0 Days
    go.pardot.com pardot This domain is owned by Pardot, a marketing automation platform which provides lead generation services to businesses. 0 Days
    pardot.com visitor_id1011401-hash This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years. 10 Years
    linkedin.com lidc This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. 0 Days
    youtube.com VISITOR_INFO1_LIVE This cookie is used as a unique identifier to track viewing of videos 5 Months
    youtube.com YSC YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. 0 Days
    doubleclick.net test_cookie This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange 0 Days
    linkedin.com bcookie This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. 1 Years
    pi.pardot.com lpv1011401 This domain is owned by Pardot, a marketing automation platform which provides lead generation services to businesses. 0 Days
    doubleclick.net IDE This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange 1 Years
    pardot.com visitor_id##### This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years. 10 Years
    youtube.com VISITOR_PRIVACY_METADATA YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. 5 Months
    linkedin.com AnalyticsSyncHistory This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. 1 Months
    linkedin.com UserMatchHistory This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. 1 Months
    linkedin.com li_gc This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. 5 Months
    www.linkedin.com bscookie This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. 1 Year
    pi.pardot.com pardot This domain is owned by Pardot, a marketing automation platform which provides lead generation services to businesses. 0 Days
    www.youtube.com TESTCOOKIESENABLED Testing 0 Days
    linkedin.com li_sugr This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. 2 Months

     

Interaction with live chat platform (Alice)

Data may also be collected when you interact with the live chat platform from the website, and live chat conversations may be logged. You will need to consent to your data being collected prior to interacting with the live chat platform. The Drift Widget is a service for interacting with the Drift live chat platform provided by Drift.com, Inc.

Cookies in E-Mails

In addition to the cookies used on this website, we also use cookies and similar technologies in some emails. This allows us to see how you have interacted with the email, and if you have opened it. Cookies will also be set if you click on a link within this kind of email.

Third-Party Cookies

Some cookies we use are from third party companies, such as Google Analytics, Drift and Salesforce Pardot, to provide us with web analytics and intelligence about our sites. These companies use programming code to collect information about your interaction with our sites, such as the pages you visit, the links you click on and how long you are on our sites. This code is only active while you are on our sites. You can opt-out of having your anonymised browsing activity within websites tracked by Google Analytics cookies by clicking on the following link: Google Analytics Privacy.

Social Buttons

Social media tools, like widgets and plug-ins, are sometimes used so that you can share information from our websites on other sites such as X (previously Twitter), (found on our Blog pages). These interactive mini-programs collect your IP address, record the pages you visit on our site, and set cookies that will enable the widget to function properly. Your interactions with these widgets are governed by the privacy policy of the company providing them, not by us. We may also use X, Facebook and LinkedIn pixel tags to help us understand how effective our marketing is on those sites.

7. Managing Cookies

Our cookie banner

 You can directly edit your preferences in relation to the cookies we use on the website using the pop-up banner that appears when you first enter the website. Here you can set preferences in relation to the non-essential cookies placed by our website.

Using your browser to control cookies

You can decline the use of cookies at any time by modifying your browser settings. By deleting, blocking or declining cookies, you may not be able to use some interactive features or access certain areas of the website that depend on cookies. Most browsers allow you to see what cookies you have and delete them on either an individual basis, or block them. You can block cookies for specific websites or for all websites, depending on your preferences. To make it easier for you we have provided some examples of how to change your cookie settings here: Internet Explorer | Google Chrome | Cookie Central FAQ

The information and data collected by our cookies expire after two years.

8. How to contact us

If you have any concerns or questions about this cookie notice or would like to exercise your rights as a data subject, you can contact our Group Data Protection Officer:

Email: dpo@apexfs.com

Post: Group Data Protection Officer | Apex Group Ltd. | Vallis Building, 4th Floor | 58 Par-la-Ville Road | Hamilton, HM11 | Bermuda

9. Updates

We may occasionally update this cookie notice when necessary to reflect changes in the law, our practices and in our services, as well as to ensure it is accurate and up to date. When we make an update we will amend the date at the top of this notice, you are therefore advised to check this privacy notice periodically. We may also notify you in other ways for time to time about the processing of your personal information.

Stay informed with Apex Group

If you would like to get in touch, please complete our enquiry form and a member of our team will get back to you.

Contact us